Hospitality and retail designer with 20+ years shaping branded environments at scale. Most recently Studio Design Leader at Curioso, leading design for hotels and restaurants across the U.S. and Mexico — for clients including Six Senses, Aparium Hotel Group, Toast Hotel Group, and Core Spaces. Earlier, five years inside Starbucks shaping next-generation store concepts that informed global rollout. Raised between Chicago and Oaxaca, his work reflects a deep understanding of material, craft, and atmosphere — and his hospitality experience directly informs how Casa Herrera will function, not just how it looks. Bilingual English / Spanish.